UNPRECEDENTED EXPANSION! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a wide range of home services, from domestic chores to caregiving, and has amassed a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian cleaning service Jakarta home services market is assessed at approximately USD 15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on premium-quality Japanese standards and a unique talent development system to enhance its industry dominance.

“Our strength lies in combining Japanese precision with regional knowledge with a vast resource of skilled professionals across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has grown to employ over 50,000 specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has established itself in maid Jakarta corporate services, with over a thousand customers including leading global brands. Recently, demand from diplomatic missions and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am assured that even in the age of AI, the role of everyday support solutions will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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